![]() ![]() Instagram Stories has given the vlogging community a significant boost Through Instagram Stories, users are able to share photos and videos in a slideshow format. “Stories” allows you to engage with communities by showing them intriguing and fresh content through several posts grouped into a unitary story that disappears after 24 hours. This is a relatively new feature on Instagram but at the same time, a great one when it comes to marketing. Let’s see how this social media platform may prove to be useful for promoting a podcast: 1. Even if you were skeptical before about using Instagram in your marketing campaign, the facts should convince you once and for all that it is a great choice. How to use Instagram to promote podcasts? They are more mobile than ever, they travel a lot and the widespread of smartphones and 3G/4G mobile Internet access allows them to stay connected everywhere they go.įor example, it is easier for someone who commutes every day from home to the office and back home, by train or bus, to listen to a podcast than read a website. People are less likely to read a blog than to listen to a podcast or watch a video in 2017. As a podcaster, mobile users are your most valuable target audience. Add in the engagement rate and you have a great marketing platform, ideal for promoting a small business or a website.Īt the same time, we know that 80% of the time spent on social media happens on mobile. Half of them are accessing the platform daily while 35% admit that they are checking with Instagram several times each day. ![]() ![]() Instagram is one of the most popular social media platforms with a huge pool of fans and users that is constantly growing. Instagram is one of the best social media platforms in terms of return of Investment and it delivers the highest engagement rate out of all other social media communities. Are you a podcaster or a small business owner that uses podcasts and videos in your content marketing strategy?ĭo you use Instagram to promote your website or blog? If not, then you should reconsider right away. ![]()
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